I'm Richard Wade, a seasoned B2B Marketing Consultant and strategic thinker with over two decades of experience in the dynamic worlds of B2B data management and direct marketing. I've built my career on cultivating wisdom and empowering minds, driving measurable outcomes by focusing on enhancing customer experiences globally. My extensive background has seen me evolve into a leader renowned for crafting customer-centric strategies, particularly within the technology, publishing, corporate hospitality, and events sectors. My expertise spans critical areas like lead generation, intricate brand strategy, and implementing data-driven solutions, always with an eye on optimising every touchpoint of the customer journey.

I'm not just a consultant; I'm a passionate advocate for business optimisation and a keen observer of the digital frontier. My profound interest in Generative AI drives my contributions to various publications and online spaces, where I demystify complex technology, believing deeply in its revolutionary potential for both personal lives and businesses.